Socium | Your Corporate Communication Partner
Your Corporate Communication Partner
Prepare Your Team for
Effective PR Crisis Response
Prepare Your Team
for Effective PR Crisis Response
We hope you never need to use these Public Relations skills. That said, poor crisis management degrades public trust and organisational credibility. This is a risk that no public figure and organisation should take.
Meet Our Course Director
Effective crisis communication training allows a team to be equipped with the skills and frameworks needed to manage communications for a potential crisis event, before it happens, in order to minimise the risks of mishandling one. Spokespersons for an organisation will build confidence in knowing what to say, and how to say it, whether on social media, or at a press conference.
Meet Our Course Director
Dr Kevin Tan
Strategic Communications Expert |
Creator of the CONSOLE-D™ Framework
Meet Our Course Director
Kevin is a strategic communications expert with over a decade of experience across government, regional, and enterprise sectors. He began his career in public service, where he played key roles in high-stakes crisis communications during events like the 2013 Singapore Haze Crisis and the international media coverage for the search of Malaysia Airlines MH370 in the Gulf of Thailand.
As a published academic with a PhD in Business, Kevin’s research focuses on strategic crisis management and organisational trust. He is also the creator of the CONSOLE-D™ and the CONSOLE framework, where CONSOLE-D™ provides a practical tool for teams to strengthen decision-making and communications under pressure.
Today, Kevin consults widely across APAC, supporting leaders and teams to prepare for the unpredictable. His sessions blend real-world casework, immersive learning, and tested communication models — empowering participants to respond with clarity, control, and empathy when it matters most.
Readiness Can’t Wait
Learner-Focused
Participant-centric approach and immersive learning
Hands-On Experience
Insights from industry practitioners with media and crisis handling experience
Academic Expertise
Led by crisis communications academic researcher and professor
Learner-Focused
Participant-centric approach and immersive learning
Hands-On Experience
Insights from industry practitioners with media and crisis handling experience
Academic Expertise
Led by crisis communications academic researcher and professor
Participants Will Learn
Crisis Response Strategies
Real World Case Studies
Messaging Best Practices
Crisis Management Frameworks
Media Handling Tips
Decision Making Under Pressure
Tailored Training Options
Choose the option that aligns with your organisation’s needs
Explore
Half-day Seminar
Gain a strategic overview of crisis communication principles through real-world frameworks and case studies
Engage
Full-day Seminar
Translate knowledge into action with tailored exercises that sharpen your team’s response and decision-making
Elevate
Two-day Seminar
Immerse your team in high-stakes simulations, media training, and expert-led scenarios to build confidence and resilience under pressure
$1,300 1,800
| Duration | 3–4 hrs (seminar) | 1 day (workshop) | 1.5–2 days / modular delivery |
| Configuring for Crisis Comms | Intro to team roles, plans & frameworks (e.g. SCCT, IRT, CONSOLE) | Hands-on planning exercises, role designations, deeper framework integration | Full org chart simulation; participants assigned real-time crisis roles |
| Managing the Media (media relations, interviews, crisis PR) | Principles + do/don’t guide | Simulated press briefings and Q&A drills | Full media ambush and press conference simulations per participant |
| Managing the Digital Crisis | Conceptual case discussions | Social media escalation cases | Real-time digital outbreak drills |
| Brand Recovery & Trust Rebuilding | Overview of brand recovery timelines | Recovery campaign case studies | Design recovery roadmap |
| Stakeholder & Audience Management | Stakeholder mapping overview | Group scenario mapping + message targeting exercises | Stakeholder conflict scenario with live simulation and rapid response |
| Messaging & Collateral Crafting (press, web, social) | Sample key message drafting | Drafting under time pressure, message adaptation across channels | Real-time drafts for media/public statements with feedback loop |
| Case Studies & Theories | Overview frameworks (e.g., CONSOLE) | One framework applied to a scenario | Multi-framework comparative mapping |
| Media Immersion & Crisis Roleplay | Not included | Tabletop group exercises | Each participant does live roleplay |
| Industry Insights | Not included | Optional guest case study | Expert/journalist insights & feedback |
Explore
Half-day Seminar
Gain a strategic overview of crisis communication principles through real-world frameworks and case studies
$300
- Introduction to crisis communication team roles and frameworks (SCCT, IRT, CONSOLE)
- Basic stakeholder mapping overview
- Sample key message drafting techniques
- Crisis communication principles and do/don't guidelines
- Conceptual case study discussions
- Overview of brand recovery timelines and frameworks
- Framework overview sessions (CONSOLE methodology)
- 3-4 hour seminar format
- Perfect for beginners and awareness building
Engage
Full-day Workshop
Translate knowledge into action with tailored exercises that sharpen your team’s response and decision-making
$750
- Hands-on crisis communication planning exercises
- Advanced stakeholder conflict scenario mapping with message targeting
- Real-time message drafting under pressure with cross-channel adaptation
- Interactive press briefing simulations and media Q&A drills
- Social media crisis escalation case studies and response training
- Brand recovery campaign development through case studies
- Applied framework training with real scenario practice
- Tabletop crisis simulation exercises
- Optional guest expert case study sessions
- Full-day intensive workshop format
- Ideal for hands-on skill development
Elevate
Two-day Workshop
Immerse your team in high-stakes simulations, media training, and expert-led scenarios to build confidence and resilience under pressure
$1300
- Full organizational crisis simulation with real-time role assignments
- Live stakeholder conflict scenarios with immediate response requirements
- Real-time media statement drafting with instant feedback loops
- Complete media ambush and press conference simulations per participant
- Live digital crisis outbreak response drills
- Comprehensive brand recovery roadmap design and implementation
- Multi-framework comparative analysis and strategic mapping
- Individual live crisis roleplay sessions for each participant
- Expert journalist insights and professional feedback
- 1.5-2 day modular program with flexible delivery
- Maximum skill mastery with personalized coaching
Course Schedule
Date
Status
18 December 2025 (Thursday)
Open For Registration
29 January 2026 (Thursday)
Open For Registration
26 - 27 February 2026 (Thursday-Friday)
Open For Registration
26 - 27 March 2026 (Thursday-Friday)
Open For Registration
23 - 24 April 2026 (Thursday-Friday)
Open For Registration
28 - 29 May 2026 (Thursday-Friday)
Open For Registration
25 - 26 June 2026 (Thursday-Friday)
Open For Registration
30 - 31 July 2026 (Thursday-Friday)
Open For Registration
Course Schedule
| Date | Status |
|---|
Leave with these tools
Crisis-Ready
Mindset
Inculcate a mindset rooted in clarity, accountability, and control
Real-World
Preparedness
Deliver timely, aligned messages under pressure to internal and external audiences
Strategic Communication
Skills
Guide teams and stakeholders through uncertainty with empathy and assurance
Crisis-Ready Mindset
Inculcate a mindset rooted in clarity, accountability, and control
Real-World Preparedness
Deliver timely, aligned messages under pressure to internal and external audiences
Strategic Communication Skills
Guide teams and stakeholders through uncertainty with empathy and assurance
Don’t wait for the
crisis to happen to
prepare yourself.
Let's Connect
Don’t wait for the
crisis to happen to
prepare yourself.
Let's Connect
Let's Connect
Let's Connect
Leave your details and we’ll get in touch about your selected course.
