Socium | Your Corporate Communication Partner
Your Corporate Communication Partner
Hook More Customers Through
Captivating Branding And Presentation Design
Hook More Customers Through
Branding And Design
Why are some brands more recognisable than others?
Why do some of your pitch decks resonate more?
In this series of seminars, we introduce the building blocks and best practices of branding, and presentation deck design so that you can identify what works for you, and improve what doesn’t.
Why Level Up Your Brand / Presentation?
Learner-Focused
Participant-centric approach and immersive learning
Hands-On Experience
Insights from industry practitioners with media and crisis handling experience
Academic Expertise
Led by crisis communications academic researcher and professor
Increase Revenue
Aligning sales and marketing directly contributes to increased revenue growth
Capture Attention
You can’t convert a sale if your audience doesn’t finish reading or understand your presentations and ads
Retain Customers
Increase customer loyalty by delivering an emotional connection with your customers
Improve Perception
Make your brand and marketing match the quality excellence of your product/business
Meet Our Course Director
Shane Low is a strategic communications and marketing professional with over 18 years of experience in brand storytelling, digital marketing, and content strategy. A former litigator at Drew & Napier and co-founder of the award-winning retail brand doob, he brings a multidisciplinary perspective to marketing campaigns, brand positioning, and business growth. Shane advises organisations on narrative design, platform selection, and campaign messaging, helping them achieve consistent and compelling communication across digital and offline channels.
Empathy is a core philosophy and driver of Shane’s marketing and communications philosophy. Putting himself in the shoes of both brand and customer, he ensures campaigns are not only visually cohesive and user-friendly, but also strategically aligned with organisational goals.
As a trainer, Shane conducts sessions on design best practices and storytelling, helping teams build effective multi-platform content strategies and future-proof their social presence. He has also been invited by universities such as SMU, NTU, and NUS to share his expertise through guest lectures that connect academic learning with real-world practice.
You Will Learn
Brand Strategy
Visual Design
Brand Storytelling
Presentation Strategy
Who Does This Course Benefit?
Learner-Focused
Participant-centric approach and immersive learning
Hands-On Experience
Insights from industry practitioners with media and crisis handling experience
Academic Expertise
Led by crisis communications academic researcher and professor
Marketing Leaders
Uplift your team, deliver clearer briefs to your agencies
Sales Leaders
Articulate what you want from your marketing team, upgrade your pitch decks
Startup Founders
Elevate your brand, future-proof your design
Business Heads
Elevate your presentations, uplift your team capabilities
Marketing Leaders
Uplift your team, deliver clearer briefs to your agencies
Sales Leaders
Articulate what you want from your marketing team, upgrade your pitch decks
Startup Founders
Elevate your brand, future-proof your designs
Business Heads
Elevate your presentations, uplift your team capabilities
Tailored Training Options
Choose the option that aligns with your organisation’s needs
Fundamentals of Presentation Design
Gain a strategic understanding of design and presentation best practices; learn how to elevate your powerpoint decks with in-app features
$180
Intermediate Presentation Design
Supercharge your existing powerpoint presentations through practical application of visual design and storytelling principles, with the help of available tools
$380
Oral Presentation Skills (add-on)
Opt for an optional clinic and learn how to hone your oral presentation through storytelling and public speaking principles
$80
| Duration | 2 Hours | Half Day | 1 Hour |
| Topics Covered | Brand Voice Storytelling Visual Hierarchy | Topics covered in Fundamentals plus Visual design best practices Presentation do’s and don’ts | Storytelling Oral and visual synergy Public speaking tips |
| Practical Skills | Alignment tools Spacing tools | Topics covered in Fundamentals plus In-app image editing Supporting your design with Gen-AI Apply what you learn through a slide uplifting exercise | Apply what you learn through a Pecha Kucha exercise |
| Apps that Can be Covered | MS Powerpoint Google Slides Canva | MS Powerpoint Google Slides Canva | - |
Explore
Half-day Seminar
Gain a strategic overview of crisis communication principles through real-world frameworks and case studies
$300
- Introduction to crisis communication team roles and frameworks (SCCT, IRT, CONSOLE)
- Basic stakeholder mapping overview
- Sample key message drafting techniques
- Crisis communication principles and do/don't guidelines
- Conceptual case study discussions
- Overview of brand recovery timelines and frameworks
- Framework overview sessions (CONSOLE methodology)
- 3-4 hour seminar format
- Perfect for beginners and awareness building
Engage
Full-day Workshop
Translate knowledge into action with tailored exercises that sharpen your team’s response and decision-making
$750
- Hands-on crisis communication planning exercises
- Advanced stakeholder conflict scenario mapping with message targeting
- Real-time message drafting under pressure with cross-channel adaptation
- Interactive press briefing simulations and media Q&A drills
- Social media crisis escalation case studies and response training
- Brand recovery campaign development through case studies
- Applied framework training with real scenario practice
- Tabletop crisis simulation exercises
- Optional guest expert case study sessions
- Full-day intensive workshop format
- Ideal for hands-on skill development
Elevate
Two-day Workshop
Immerse your team in high-stakes simulations, media training, and expert-led scenarios to build confidence and resilience under pressure
$1300
- Full organizational crisis simulation with real-time role assignments
- Live stakeholder conflict scenarios with immediate response requirements
- Real-time media statement drafting with instant feedback loops
- Complete media ambush and press conference simulations per participant
- Live digital crisis outbreak response drills
- Comprehensive brand recovery roadmap design and implementation
- Multi-framework comparative analysis and strategic mapping
- Individual live crisis roleplay sessions for each participant
- Expert journalist insights and professional feedback
- 1.5-2 day modular program with flexible delivery
- Maximum skill mastery with personalized coaching
Course Schedule
Date
Status
18 December 2025 (Thursday)
Open For Registration
29 January 2026 (Thursday)
Open For Registration
26 - 27 February 2026 (Thursday-Friday)
Open For Registration
26 - 27 March 2026 (Thursday-Friday)
Open For Registration
23 - 24 April 2026 (Thursday-Friday)
Open For Registration
28 - 29 May 2026 (Thursday-Friday)
Open For Registration
25 - 26 June 2026 (Thursday-Friday)
Open For Registration
30 - 31 July 2026 (Thursday-Friday)
Open For Registration
Course Schedule
| Date | Status |
|---|---|
| No schedule at the moment | |
Equip yourself and give
yourself a competitive edge.
Let’s Connect
Equip yourself and
give yourself a competitive edge.
Let’s Connect
Let's Connect
Let's Connect
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