Socium | Your Corporate Communication Partner
Your Corporate Communication Partner
Retain Your Audience
through Focused Branding
and Website Design
Retain Your Audience
through Focused Branding
and Website Design
With deeper awareness of brand strategy as well as an
understanding of web design, UI and UX principles,
a website curated to align with brand andbusiness objectives
leads to improved customer experience and outcomes.
Retain Your Audience
through
Focused
Branding
and Website Design
With deeper awareness of brand strategy as well as an understanding of web design, UI and UX principles, a website curated to align with brand and business objectives leads to improved customer experience and outcomes.
Why are some brands more recognisable than others?
Why makes a website/webpage look better?
In this series of seminars, we introduce the building blocks and best practices of branding and web visual design so that you can identify what works for you, and improve what doesn’t.
Why Level Up Your Brand/Presentation?
Learner-Focused
Participant-centric approach and immersive learning
Hands-On Experience
Insights from industry practitioners with media and crisis handling experience
Academic Expertise
Led by crisis communications academic researcher and professor
Increase
Revenue
Aligning sales and marketing directly contributes to increased revenue growth
Capture
Attention
You can’t convert a sale if your audience doesn’t finish reading or understand your presentations and ads
Retain
Customers
Increase customer loyalty by delivering an emotional connection with your customers
Improve
Perception
Make your brand and marketing match the quality excellence of your product/business
Meet Our Course Director
Shane Low is a strategic communications and marketing professional with over 18 years of experience in brand storytelling, digital marketing, and content strategy. A former litigator at Drew & Napier and co-founder of the award-winning retail brand doob, he brings a multidisciplinary perspective to marketing campaigns, brand positioning, and business growth. Shane advises organisations on narrative design, platform selection, and campaign messaging, helping them achieve consistent and compelling communication across digital and offline channels.
Empathy is a core philosophy and driver of Shane’s marketing and communications philosophy. Putting himself in the shoes of both brand and customer, he ensures campaigns are not only visually cohesive and user-friendly, but also strategically aligned with organisational goals.
As a trainer, Shane conducts sessions on design best practices and storytelling, helping teams build effective multi-platform content strategies and future-proof their social presence. He has also been invited by universities such as SMU, NTU, and NUS to share his expertise through guest lectures that connect academic learning with real-world practice.
You Will Learn
Brand Strategy
Visual Design
Brand Storytelling
Web Design Strategy
Who Does This Course Benefit?
Learner-Focused
Participant-centric approach and immersive learning
Hands-On Experience
Insights from industry practitioners with media and crisis handling experience
Academic Expertise
Led by crisis communications academic researcher and professor
Marketing
Leaders
Uplift your team, drive more effective website collaboration with your agencies
Sales
Leaders
Strengthen your digital presence and ensure your website supports conversion goals
Startup
Founders
Elevate your brand, future proof your design
Business
Heads
Enhance your brand’s online presence, strengthen your website strategy
Marketing Leaders
Uplift your team, deliver clearer briefs to your agencies
Sales Leaders
Articulate what you want from your marketing team, upgrade your pitch decks
Startup Founders
Elevate your brand, future-proof your designs
Business Heads
Elevate your presentations, uplift your team capabilities
Tailored Training Options
Choose the option that aligns with your needs
Fundamentals of Website Design
Gain a strategic understanding of brand and website alignment; learn how to translate brand identity into an effective website experience
$180
Intermediate Website Design
Strengthen your website’s impact through practical application of visual hierarchy, content flow, and user journey mapping
$380
Branding Clinic (add-on)
Opt for an optional clinic focused on improving site usability, SEO, and accessibility
$80
| Duration | 2 Hours | Half Day | 1 Hour |
| Topics Covered | Brand Voice Website Messaging Visual Hierarchy | Topics covered in Fundamentals plus Website design best practices Content planning for conversion | User Experience (UX) Fundamentals Accessibility & SEO Basics Live Website Review |
| Practical Skills | Layout and Wireframe Basics Alignment tools Spacing tools | Topics covered in Fundamentals plus In-app image editing Supporting your design with Gen-AI Apply what you learn through a homepage redesign exercise | Apply what you learn through a website wireframe exercise |
| Apps that Can be Covered | Wix WordPress Figma | Wix WordPress Figma | - |
Explore
Half-day Seminar
Gain a strategic overview of crisis communication principles through real-world frameworks and case studies
$300
- Introduction to crisis communication team roles and frameworks (SCCT, IRT, CONSOLE)
- Basic stakeholder mapping overview
- Sample key message drafting techniques
- Crisis communication principles and do/don't guidelines
- Conceptual case study discussions
- Overview of brand recovery timelines and frameworks
- Framework overview sessions (CONSOLE methodology)
- 3-4 hour seminar format
- Perfect for beginners and awareness building
Engage
Full-day Workshop
Translate knowledge into action with tailored exercises that sharpen your team’s response and decision-making
$750
- Hands-on crisis communication planning exercises
- Advanced stakeholder conflict scenario mapping with message targeting
- Real-time message drafting under pressure with cross-channel adaptation
- Interactive press briefing simulations and media Q&A drills
- Social media crisis escalation case studies and response training
- Brand recovery campaign development through case studies
- Applied framework training with real scenario practice
- Tabletop crisis simulation exercises
- Optional guest expert case study sessions
- Full-day intensive workshop format
- Ideal for hands-on skill development
Elevate
Two-day Workshop
Immerse your team in high-stakes simulations, media training, and expert-led scenarios to build confidence and resilience under pressure
$1300
- Full organizational crisis simulation with real-time role assignments
- Live stakeholder conflict scenarios with immediate response requirements
- Real-time media statement drafting with instant feedback loops
- Complete media ambush and press conference simulations per participant
- Live digital crisis outbreak response drills
- Comprehensive brand recovery roadmap design and implementation
- Multi-framework comparative analysis and strategic mapping
- Individual live crisis roleplay sessions for each participant
- Expert journalist insights and professional feedback
- 1.5-2 day modular program with flexible delivery
- Maximum skill mastery with personalized coaching
Course Schedule
Date
Status
18 December 2025 (Thursday)
Open For Registration
29 January 2026 (Thursday)
Open For Registration
26 - 27 February 2026 (Thursday-Friday)
Open For Registration
26 - 27 March 2026 (Thursday-Friday)
Open For Registration
23 - 24 April 2026 (Thursday-Friday)
Open For Registration
28 - 29 May 2026 (Thursday-Friday)
Open For Registration
25 - 26 June 2026 (Thursday-Friday)
Open For Registration
30 - 31 July 2026 (Thursday-Friday)
Open For Registration
Course Schedule
| Date | Status |
|---|---|
| No schedule at the moment | |
Make your website look curated and focused.
Let’s Connect
Make your website look curated and focused.
Let’s Connect
Let's Connect
Leave your details and we’ll get in touch about your selected course.
