Our Team
The people behind Socium - we eat, sleep and breathe communications.

Shane Low
Chief Brand Officer | Branding and Strategy Consultant
Having worked with companies spanning SMEs to listed MNCs, This unique backdrop has honed Shane's ability to see the bigger picture. He is able to understand and distil a brand’s essence and story, and effectively communicate its message to the desired audience. In doing so, he helps to bridge the client’s vision with their customer’s needs. More specifically, Shane’s professional expertise includes: copywriting, brand design, UX design, business strategy, and legal.
In his downtime, Shane spends time playing music in a Beatles tribute band. He also volunteers at ACRES, helping to take care of birds, reptiles, and other animals he would have never otherwise expected to consider adorable.
About Us.
The people behind Socium
We eat, sleep and breathe communications.
Shane Low
Chief Brand Officer | Branding and Strategy Consultant
Shane has over fifteen years of experience across business functions, giving him valuable insight into branding, strategy, and cross-functional integration. A former Drew & Napier lawyer, he is a Director at design firm Becheras Holdings and co-founder of Singapore retail and design brands, including doob, which earned the SG Made With Passion label.
Having worked with SMEs and MNCs, Shane developed a big-picture perspective, able to distil a brand’s essence and communicate its message effectively. His background as a copywriter, copyeditor, and legal trainer brings clarity, structure, and attention to detail to his work. With broad skills in branding and UX, he empathises with both the user and the brand, maintaining consistency in voice and tone. His expertise includes copywriting, brand and UX design, business strategy, and legal.
