Can You “See” What I’m Saying?
When it comes to communications, is it text that rules it all, or do visuals play an equally important role?
Why Does Video Content Work For Businesses?
The average attention span of a human is shorter than what it used to be, or that it is shorter than that of a goldfish’s. …
Quality Translation Makes A Difference In Your Business
Companies attempting to expand internationally often tap on translation as the power tool to communicate with different stakeholders. But are they doing it right?
Debunking Branding Myths
Beyond the traditional notion of deciding on one’s logo and name, branding as a strategy involves a wide range of considerations and processes that construct …
Impressions, Reach or Engagement on Social Media — which is more important?
Impressions, reach and engagement — the three common terms every digital marketer knows too well. Understanding the mechanics of every metric is important for marketers and business owners to optimise their digital marketing strategies.
