Impressions, reach and engagement — the three common terms every digital marketer knows too well. Understanding the mechanics of every metric is important for marketers and business owners to optimise their digital marketing strategies.

Instead of leveraging applications such as Google, Facebook, Twitter and Instagram, China has its own social media and marketing ecosystem.

Dutch business executive Paul Polman once said, “It is not possible to have a strong, functioning business in a world of increasing inequality, poverty, and …

It is almost impossible to dispute the impact communication has on an organisation’s image and how it is perceived. An organisation’s communication can be seen …

Instead of leveraging applications such as Google, Facebook, Twitter and Instagram, China has its own social media and marketing ecosystem.

Culture and communications are tightly intertwined. Only when organisations recognise the importance of cultural sensitivity will they be able to leverage their cross-cultural competencies and ensure the effectiveness of their communication strategy.