Communicating Corporate Social Responsibility

Dutch business executive Paul Polman once said, “It is not possible to have a strong, functioning business in a world of increasing inequality, poverty, and …

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communication as currency

Communication – the new currency

It is almost impossible to dispute the impact communication has on an organisation’s image and how it is perceived. An organisation’s communication can be seen …

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Guide to Brand Marketing in China | Socium

Your Branding Guide In China

Instead of leveraging applications such as Google, Facebook, Twitter and Instagram, China has its own social media and marketing ecosystem.

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Cultural Competence: Communicating with Care

Culture and communications are tightly intertwined. Only when organisations recognise the importance of cultural sensitivity will they be able to leverage their cross-cultural competencies and ensure the effectiveness of their communication strategy.

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work culture, corporate culture, workplace culture, workethics

Cultivating the right corporate culture

“Culture affects every aspect of your company, from the public’s perception of your brand to your employees’ job satisfaction to your bottom line. Because there’s …

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CCO, Communications Officer, Chief Communications Officer, brand, brand image, reputation, communications

What’s a CCO to a Company?

The initials CCO entails a good deal of meanings when placed in different contexts. It can refer to the chief commercial officer of a company, …

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