Socium Thoughts | Social Media analytics

Impressions, Reach or Engagement on Social Media — which is more important?

Impressions, reach and engagement — the three common terms every digital marketer knows too well. Understanding the mechanics of every metric is important for marketers and business owners to optimise their digital marketing strategies.

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WeChat marketing feature image

How to leverage WeChat features for marketing

Instead of leveraging applications such as Google, Facebook, Twitter and Instagram, China has its own social media and marketing ecosystem.

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Communicating Corporate Social Responsibility

Dutch business executive Paul Polman once said, “It is not possible to have a strong, functioning business in a world of increasing inequality, poverty, and …

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communication as currency

Communication – the new currency

It is almost impossible to dispute the impact communication has on an organisation’s image and how it is perceived. An organisation’s communication can be seen …

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Guide to Brand Marketing in China | Socium

Your Branding Guide In China

Instead of leveraging applications such as Google, Facebook, Twitter and Instagram, China has its own social media and marketing ecosystem.

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Cultural Competence: Communicating with Care

Culture and communications are tightly intertwined. Only when organisations recognise the importance of cultural sensitivity will they be able to leverage their cross-cultural competencies and ensure the effectiveness of their communication strategy.

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