Communicating Corporate Social Responsibility
Dutch business executive Paul Polman once said, “It is not possible to have a strong, functioning business in a world of increasing inequality, poverty, and …
Communication – the new currency
It is almost impossible to dispute the impact communication has on an organisation’s image and how it is perceived. An organisation’s communication can be seen …
Your Branding Guide In China
Instead of leveraging applications such as Google, Facebook, Twitter and Instagram, China has its own social media and marketing ecosystem.
Cultural Competence: Communicating with Care
Culture and communications are tightly intertwined. Only when organisations recognise the importance of cultural sensitivity will they be able to leverage their cross-cultural competencies and ensure the effectiveness of their communication strategy.
Cultivating the right corporate culture
“Culture affects every aspect of your company, from the public’s perception of your brand to your employees’ job satisfaction to your bottom line. Because there’s …
What’s a CCO to a Company?
The initials CCO entails a good deal of meanings when placed in different contexts. It can refer to the chief commercial officer of a company, …
