Socium Thoughts

Because it’s the thought that counts – Socium Thoughts bring together our thoughts and opinions on all things communication.

Augmenting the Reality in Branding

Summary. Augmented Reality (AR) is the perception of the real world in which elements are enhanced by a computer-generated input. AR has come a long way …

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Socium Thoughts | Can You "See" What I'm Saying?

Can You “See” What I’m Saying?

When it comes to communications, is it text that rules it all, or do visuals play an equally important role?

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Why Does Video Content Work For Businesses?

The average attention span of a human is shorter than what it used to be, or that it is shorter than that of a goldfish’s. …

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Socium Thoughts | Think Creatively – How?

“Think Creatively” – How?

What does it mean to be creative? Can it be learned?

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Quality Translation Makes A Difference In Your Business

Companies attempting to expand internationally often tap on translation as the power tool to communicate with different stakeholders. But are they doing it right?

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Branding brand identity | Socium

Debunking Branding Myths

Beyond the traditional notion of deciding on one’s logo and name, branding as a strategy involves a wide range of considerations and processes that construct …

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